Apple is giving special placement to gaming apps that don’t offer in-app purchases.
A new section called “Pay Once & Play” graced the front page of Apple’s App Store on Friday.
Some parents have learned the hard way that children make in-app purchases without their consent (making those purchases don’t require re-entering a password, but there’s only a 15-minute window). In January 2014, Apple settled a complaint from the Federal Trade Commission by agreeing to refund $32.5 million to consumers for in-app purchases made by children.
In March of last year, Apple added a warning for in-app purchases about password requirements for purchasing items inside an app.
It isn’t just the Cupertino-based tech giant that has faced problems with in-app purchases. In September, Google agreed to refund $19 million for accidental purchases that children made without parental consent.
The new section’s prominence in the App Store signifies that Apple wants to highlight childproof games as well as money-making ones.